LOGIC:The platform's target margin of 7% is a lean take-rate on procurement volume, aiming to undercut traditional wholesaler markups while providing a revenue stream. This is extremely sensitive to pricing given hawker's razor-thin margins. Rent impact is 'High' for operational costs. While hawkers themselves have their stall rents, the procurement platform requires significant industrial space for warehousing, particularly cold storage. Securing cold-chain facilities within JTC industrial estates (e.g., Jurong Food Hub, Senoko Food Centre, or other specialized logistics parks) commands premium rates due to limited supply and specific infrastructure requirements. A 5,000 sq ft cold room could easily cost upwards of S$15,000-S$25,000 per month, directly eating into platform margins. Labor costs are also a major factor. Drivers, warehouse staff, and cold-chain handlers are subject to Singapore's rising wages and PWM, pushing salaries for entry-level logistics roles to S$2,500-S$3,500+ per person monthly, plus CPF contributions and benefits. A lean operation with 5 drivers and 3 warehouse staff would incur S$20,000-S$30,000+ monthly in salaries alone. Fuel, vehicle maintenance, ERP charges, and technology development for the AI engine (compute, dev team salaries ranging from S$5,000-S$15,000+ per engineer monthly) further escalate fixed and variable costs. The tight margins necessitate extreme operational efficiency and high transaction volume to achieve profitability, made harder by the capital tied up if offering any form of deferred payment.