Founders will bankrupt themselves by drastically underestimating the persistent, human-intensive problem-solving required for high-value creator relationships, leading to a constant cycle of customer support 'babysitting' inquiries that erode automated efficiencies and profit margins. They will further fail by inadequately vetting the initial creator pool, resulting in inconsistent content quality that drives away premium brands who initially sought to escape agency inefficiencies but now find their brand reputation jeopardized by a race-to-the-bottom platform.