LOGIC:The core revenue model is 10% of the $36+ congestion fee saved by the fleet operator. Assuming an average $36 saving, our revenue per coordinated transfer is $3.60. As a software platform, our direct cost per transaction (API call, server processing) is minimal, enabling a high gross margin (estimated 75%) on this revenue. However, the 'High' rent impact stems from the critical need for an NYC-based physical presence, whether for a modest office or, more critically, scouting and validating transshipment sites. A small 1,500 sq ft office in a competitive Brooklyn or Queens neighborhood (e.g., Dumbo, Long Island City) can easily cost $75,000 - $120,000 annually. Labor costs are the dominant expense: highly skilled software engineers and data scientists (crucial for the optimization engine and API maintenance) command premium NYC salaries ($180,000 - $280,000+ for experienced roles). Sales and customer success teams also demand competitive wages reflecting the high cost of living. Initial capital expenditure for developing the proprietary NYCDOT-Booking API is substantial, and ongoing maintenance, cloud infrastructure, legal compliance, and insurance further erode operating profit. While the per-transaction gross margin is attractive, high fixed costs unique to New York’s labor and real estate markets demand immense transaction volume to achieve profitability.